Privacy Policy

1. Information We Collect

We may collect the following categories of information:

a) Information you provide directly

• Name, email address, phone number
• Billing and shipping address
• Payment information (processed securely via third-party payment gateways; we do not store full card details)
• Account credentials, if you create an account
• Order history and preferences
• Correspondence when you contact customer care

b) Information collected automatically

• IP address, browser type, and device information
• Pages visited, time spent on Site, and browsing behaviour
• Location data (general, based on IP address)
• Cookies and similar tracking technologies (see Section 6)

c) Information from third parties

• Information from payment processors, shipping partners, or marketing platforms in connection with your order or interactions with us

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders, including payment, shipping, and returns
• Communicate with you about your orders, account, or customer care requests
• Send marketing communications, offers, and updates (where you have opted in)
• Improve our Site, products, and customer experience
• Detect and prevent fraud, unauthorised transactions, or misuse of the Site
• Comply with legal obligations

3. Sharing of Information

We do not sell your personal information. We may share your information with:

• Service providers: payment processors, shipping and logistics partners, IT and hosting providers, and marketing agencies who support our operations, bound by confidentiality obligations
• Legal and regulatory authorities: where required by law, court order, or to protect our rights, property, or safety
• Business transfers: in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

4. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including to comply with legal, accounting, or reporting obligations, resolve disputes, and enforce our agreements.

5. Your Rights and Choices

Depending on applicable law, you may have the right to:

• Access, correct, or update your personal information
• Request deletion of your personal information, subject to legal retention requirements
• Opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at customercare@aaruke.com.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable core Site functionality (e.g., shopping cart, checkout)
• Remember your preferences
• Analyse Site traffic and usage patterns
• Deliver relevant marketing and advertising

You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Site.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Third-Party Links

The Site may contain links to third-party websites, including social media platforms and payment gateways. This Privacy Policy does not apply to third-party sites, and we encourage you to review their privacy policies separately.

9. Children's Privacy

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

10. International Data Transfers

If you are accessing the Site from outside India, please note that your information may be transferred to, stored, and processed in India, where our servers and service providers may be located. By using the Site, you consent to this transfer.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Changes will be effective immediately upon posting to the Site. We encourage you to review this policy periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

Aaruké

Email: customercare@aaruke.com

Address: Matoshree Park, Juvekar Marg, Near Udayshree Society, Bhandup East, Mumbai 400042